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Search results for “digital advertising”
How travel decisions are made in today’s multiscreen world
10/12/2015
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10:24:43 PM
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Understanding the changing habits and behaviors of today’s digitally-savvy travelers is critical for marketers in the industry.
Hainan Airlines sign up to Travelport’s Digital Media Solutions
09/01/2015
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10:27:29 AM
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Travelport and Hainan Airlines have announced a Digital Media Solutions agreement which provides a portfolio of advertising opportunities to airlines.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015
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10:32:40 AM
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WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Is the billboard effect really dead? Watch this space…
08/10/2015
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4:10:19 PM
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In the tug of war between hoteliers and online travel agencies (OTAs), have you ever wondered why hotels just don’t stop working with OTAs and just go at it alone, seeking to get direct bookings from travelers onto their own websites?
Travelers say no to wearable technology
07/01/2015
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12:43:51 PM
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Airfarewatchdog recently polled more than 2,400 travelers and found that 69% have no plans to purchase or use wearables.
Driver in China reveals common tricks used to scam Uber
06/29/2015
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3:18:47 PM
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Chinese drivers have figured out how to cash in on Uber’s largesse by tricking Uber into paying out cash for phantom trips.
Planning and promoting apps – a different ball game in China
06/25/2015
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6:27:08 PM
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There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
How TV and mobile technology are changing the face of destination marketing
04/19/2015
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4:02:09 PM
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Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
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